Through my lens, I see the beauty in every brand, and I’m passionate about bringing that beauty to life with compelling photography for health and wellness brands. As a commercial photographer, I am dedicated to helping businesses like yours find their ideal audience, maintain brand standards and build an image library for all your marketing efforts.
In the fast-paced and competitive world of e-commerce, exceptional product photography is a game-changer for health and wellness brands. It holds the power to establish brand credibility and captivate potential buyers. Through vibrant colours, enticing compositions, and visually stunning images, it effectively communicates the value and desirability of your products.
White background images provide a clean and professional aesthetic, allowing your health and wellness products to take centre stage. They emphasize the purity and quality of your offerings, while highlighting their unique features and benefits. They are the bread and butter of your e-commerce storefront and should be one of the first priorities in building your library.
Lifestyle photography is equally important! By placing your products in real-life settings and showcasing how they enhance a healthy lifestyle, we create a deeper connection with your audience. They add context, inspiration, and relatability, making your products more tangible. It allows them to envision how your products fit seamlessly into their own wellness journey, making them relatable and inspiring.
Relevance is key when it comes to showcasing your wellness products. I understand the significance of aligning visuals with the product’s unique features, benefits, and brand story. By creating images that accurately represent your products, I help build trust and credibility among your target audience. Whether it’s a soothing essential oil, a cutting-edge vitamin or supplement, or a rejuvenating skincare line, I ensure that the images reflect the true essence and value of your offerings.
As an art director and photographer with over 20 years of experience, I bring a wealth of technical skills and creative expertise to every project. From composition and lighting to post-processing and editing, I have a keen eye for detail that ensures your wellness products are portrayed in their best light. My understanding of marketing and branding allows me to seamlessly collaborate with all team members on your marketing team. Together, we will bring your vision to life, maintaining a cohesive visual identity across all your marketing materials.
Consultation & Quote: We will begin with an email questionnaire about your product and your vision. Understanding your brand identity, target audience, and desired style will allow me to create images that align perfectly with your goals. From there I will quote, working with you on budget and timeline. If everything aligns I will send over a detailed contract.
Planning & Styling: To create striking product photographs, attention to detail is key. I’ll work closely with you to plan the shoot, considering factors such as styling, lighting, props, backgrounds, and composition. We will work together to create a mood board, purchase or make props and plan the shoot. If you are mailing me items, you would send them over at this point.
Yay for Shoot Day! On the scheduled shoot day, I’ll use my expertise and state-of-the-art equipment to capture your products in their best light. Depending on our plan, I may be shooting in my home studio, a rented studio or outside. From lighting setup to composition and angles, I’ll employ techniques that highlight the unique features and qualities of each item.
Post-Production: Once the shoot is complete, I’ll meticulously edit and retouch the images to enhance their overall quality. This includes colour correction, background removal, and any necessary touch-ups, ensuring the final product photographs are flawless and ready to impress your customers. Once payment is complete, I release the photos through an online portal.
Consistency: By creating an image library, you ensure that all of your brand’s visuals are consistent in terms of quality, style, and messaging. This helps to build brand recognition and make your marketing materials more effective. Building brand awareness can make all of your marketing efforts more efficient.
Efficiency: When you have a well-organized image library, you can quickly and easily access the images you need for a particular project. This saves time and ensures that you’re always using the most up-to-date visuals. No more digging through a million folders on your computer, trying to find the perfect photo.
Cost-effectiveness: Hiring a photographer to create custom images for every single marketing campaign can be expensive. By building an image library, you can reuse existing photos and still create fantastic content. I can help you plan monthly content that you will be able to use year after year.
Brand storytelling: Images can be a powerful tool for telling your brand’s story. By curating a collection of images that reflect your brand’s values and mission, you can create a more authentic and compelling narrative, helping your target audience imagine themselves using the product.
Frequently Asked Questions
Do you shoot both simple white background images and lifestyle photography?
Absolutely! I understand the importance of versatility. Whether you need clean and professional white background shots that highlight the product details or vibrant lifestyle photography that brings your products to life, I have the skills and expertise to deliver both.
How Do I Ship My Products?
You can ship your products using the carrier of your choice to:
*please save the tracking number and include in an email if possible*
How Do You Return My Products?
After we shoot your product photos, we will ship your products back to you via UPS or FedEx Ground at an additional cost. If you don’t want your items returned, we can also donate them to a local charity. Simply let us know when you place your order.
How Are My Photos Delivered?
After the product photography process is complete, we will email you a link to download your images.
What makes your photography stand out from the rest?
My passion for wellness and commitment to excellence sets me apart. I go the extra mile to understand your brand’s values, target audience, and unique selling points, allowing me to capture the essence of your products in a way that truly resonates with your customers.
I need a complete advert or brochure made up, can you do this?
Absolutely. I have years of experience working with advertising agencies in Canada producing first class creatives. Get in touch if you require a quote for full graphic design, typesetting or any other creative work.