As a graphic designer for over 20 years and a photographer for ten, I’ve gone through the process of building a strong brand with many clients. We start with defining your target audience and come up with your brand strategy. We uncover what makes your brand unique and find the words and visuals to express it in the simplest way possible. Your logo, website, and print materials all need to tell the same story with specific guidelines. Brand photography takes all of those elements and presents it as a story in visual form. Brand imagery includes your headshots, profile images, the products you sell, and the environments you thrive in.
Every business, whether you offer a product or service, needs a professional presence online. A professional website and social media channels are necessary for your customers to find you to learn about who you are, what you offer and see your expertise within your market. Your environment, staff, products, and culture are best represented with a combination of thoughtful words and authentic imagery. Take some time to think about all of the places you can present your expertise or unique brand to your audience.
Whether you want to tell the story of your business, illustrate your expertise in an industry or show the beauty of the product, I can help you create a consistent visual brand through both design and photography. One of the best investments you can do for your business is to create brand awareness through consistent design and photography choices. Marketing in today’s climate is about showing your expertise and unique selling points in an authentic, professional way. Be authentic, be you and show the best of what you have to offer!
Environmental Brand Session
I love seeing people in their element. People light up when they talk about what they are passionate about, and even more when they show me! That light in your eye when you are in doing what you love is what I want to capture and make it easy to share your passion with your audience. Whether you’re a fitness professional, artist or foodie, a brand session would be a great place to start telling your social story.
The Professional Brand Session
The best way to gain new customers is to show your expertise in your industry. One of the easiest ways to reach a lot of people is through social media, and the way we capture attention on social media is through imagery! I can help you show your customers why they should come to you for advice through imagery for your social media and marketing materials.
Products Brand Session
Sometimes the story is about the product, rather than the person. In this case, we work together to tell the story of your brand through your product photography. I will help with styling and collaborate with you to show your product in the best light possible. Whether you’re selling food, flowers, blankets or clothing, I’d love to work with you!
The Outdoor Oasis
Getting close to nature is so powerful, but often it’s hard to capture what our eye sees in a camera. Skies are blown out, colors don’t look as vibrant as they really are, and the whimsical beauty of flowers and sunsets are hard to capture. I adore the shots with wide open skies and sun-kissed flowers. I also love showing close-ups of the bees & butterflies and the hands that tend the soil.
Good social media marketing is about delivering the right message, to the right audience, at the right time to drive sales but to also build awareness and relationships. Potential clients look at your website, but often a more authentic and honest observation of a company is through its social media channels. That’s how you get to know what happens daily, and it’s an ideal opportunity for you to talk about your values, products, and expertise in bite-sized amounts of information. All of that awareness builds confidence, and when their friends also follow you and rave about your work, it results in new clients.
I now offer Social Subscriptions for clients that need help with everything from brand strategy and photography, to content creation and posting. We will set goals and talk about what it takes to create the social media presence you’ve been dreaming of. Email or call me to discuss how we can work together to give a consistent presence to your brand.