Product photography can be as simple as an image on a white background for use on your website, or a complicated flat-lay including your ingredients. Most often product photography shoots include a variety of shots on a clean background, hero images and lifestyle photos. Shooting this way helps you to build up your own visual library that can be used across all marketing platforms including your website, print material and social media channels.
When I start working with a new client I will usually do a phone call to chat about your brand and your vision for the shoot. I will also look at your existing material and find out what you like and what you don’t like if you have had professional photography in the past. I will also ask you to send me your dream board. Usually this will be a Pinterest board of ideas that we use to brainstorm for your shoot.
Once we have settled found a direction for your shoot we will come up with a specific shot list. This step is important because it’s easy to miss important shots in the craziness of a photo shoot. Once we have a shot list ready we plan the shoot. If you are comfortable with me shooting at my home studio I will do this, or I can come to your workplace if you prefer. If a studio rental is required I will handle this as well.
Amazon Product Photos
Professional product photography adds authority to your Amazon listings and will help consumers to really notice your product and brand on a platform where many products can look similar. I work with you to create white background and lifestyle photos that will increase your Amazon sales. You can ship the products to me to shoot in my studio and download the files from my online system, making it as easy as possible for you along the way.
Environmental Product Photography
Customers will have a perceived value of your product based on the product photography. Showing your product in use under natural lighting can be a great way to influence consumers towards the purchase of your product. It can help the imagine the use and give scale to the product. These photos are also ideal for use on social media and to add to video ads.
Good social media marketing is about delivering the right message, to the right audience, at the right time to drive sales but to also build awareness and relationships. Potential clients look at your website, but often a more authentic and honest observation of a company is through its social media channels. That’s how you get to know what happens daily, and it’s an ideal opportunity for you to talk about your values, products, and expertise in bite-sized amounts of information. All of that awareness builds confidence, and when their friends also follow you and rave about your work, it results in new clients.
I now offer content creation on a monthly basis for clients that need help with everything from brand strategy and photography, to content creation and posting. We will set goals and talk about what it takes to create the social media presence you’ve been dreaming of. I will work with you to create branded video for Facebook and Instagram paid marketing. I’ll help you create an ongoing campaign on social media to either sell products or increase brand awareness. Email or call me to discuss how we can work together to give a consistent presence to your brand.